Email revenue
€12,430
Last 7 days
Campaign revenue
€7,850
RPR €0.18
Flow revenue
€4,580
RPR €0.74
Open rate
39.2%
Click 2.8% · Conv 1.4%
Email revenue — last 8 weeks
Campaigns vs Flows
CampaignsFlows
AI Summary — this week
Revenue is healthy, but the brand is relying too much on campaigns. The biggest opportunity is to improve lifecycle coverage: post-purchase education, winback and checkout flow optimization.
Campaign RPR
€0.18
Flow RPR
€0.74
Top opportunities
What to act on this week
high priorityflow
Missing post-purchase education flow
68% of first-time buyers do not purchase again within 45 days.
+€2,400 / month
high priorityflow
Checkout flow CTA placement is weak
High open rate (48%) but click rate under 1.6% on checkout abandonment emails.
+€1,100 / month
medium prioritycampaign
Campaign fatigue risk on promotional sends
Open rate stable but click rate declined 22% after 3 promo sends in a row.
Retention + engagement
medium priorityflow
Winback segment not activated
3,482 customers inactive for 45+ days with no winback sequence assigned.
3,482 customers reachable
Campaign planner — next up
3 campaigns this week
Volume guidance: Maintain
- 01Why your gear wears out faster than it should
- 02The night-before checklist every buyer swears by
- 03What premium materials actually change (and what they don't)
Flow actions
Ready for human review
Missing post-purchase education flow
3-email sequence draft ready — review, edit, approve.
Checkout flow CTA placement
Rework CTA blocks in existing sequence to lift click rate.
Action board
Execution status
2
Suggested
1
Approved
1
Drafted
1
Published
1
Monitoring
1
Measured