Opportunity radar
Detected opportunities
high priority
flow
Missing post-purchase education flow
68% of first-time buyers do not purchase again within 45 days.
Impact: +€2,400 / month
Recommended action
Create a 3-email post-purchase education flow.
high priority
flow
Checkout flow CTA placement is weak
High open rate (48%) but click rate under 1.6% on checkout abandonment emails.
Impact: +€1,100 / month
Recommended action
Add stronger CTA blocks after trust sections.
medium priority
campaign
Campaign fatigue risk on promotional sends
Open rate stable but click rate declined 22% after 3 promo sends in a row.
Impact: Retention + engagement
Recommended action
Send fewer promotional emails and add educational campaigns.
medium priority
flow
Winback segment not activated
3,482 customers inactive for 45+ days with no winback sequence assigned.
Impact: 3,482 customers reachable
Recommended action
Create winback flow with educational and incentive-based sequence.
medium priority
flow
Repeat buyers not receiving replenishment reminders
Average reorder window is 38 days for consumable SKUs — no reminder is sent.
Impact: +€900 / month
Recommended action
Create a replenishment reminder flow triggered 30 days after purchase.
low priority
segment
Engaged non-buyers segment underused
1,240 subscribers open >50% of emails but have never purchased.
Impact: Higher click rate
Recommended action
Target this segment with educational campaigns instead of promos.