Existing flows
Lifecycle automation performance
| Flow | Revenue | Open | Click | Conv. | Status | AI finding |
|---|---|---|---|---|---|---|
| Checkout abandonment | €1,980 | 48.3% | 1.6% | 3.1% | monitoring | High open rate but weak CTA placement — clicks leaking. |
| Welcome series | €1,420 | 52.1% | 4.2% | 2.4% | healthy | Performing well. No changes recommended this week. |
| Post-purchase thank you | €620 | 61.4% | 3.1% | 0.8% | opportunity | Only 1 email. Extend to a 3-email education sequence. |
| Browse abandonment | €560 | 41.8% | 2.2% | 1.2% | healthy | Solid performance. Consider A/B testing subject line variants. |
Missing flows
Automation gaps leaking revenue
high priority Flow
Post-purchase education flow
68% of first-time buyers don't repurchase within 45 days.
Impact: +€2,400 / month
high priority Flow
Winback flow (45+ day inactives)
3,482 customers inactive with no reactivation sequence.
Impact: +€1,600 / month
medium priority Flow
Replenishment reminder flow
Consumable SKUs have a predictable 38-day reorder window.
Impact: +€900 / month
medium priority Flow
Subscription cancellation recovery
Cancellations rose 14% in the last 30 days with no save flow.
Impact: Reduce churn 8-12%